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Dec 21, 2010
Organic SEO Explained
Search engine optimization (SEO) is the process of improving the rank of a Website or a Web page in search engines. The Websites with a high page rank appear more frequently in the search results. This will result in more traffic to the particular page. Different kinds of search, such as image search, local search, video search, etc. may be targeted by the SEO. This gives presence to a Website on the Internet.
 
On Page Optimization
On-page optimization is a process of increasing the popularity of a Web page over the Internet by modifying its contents. It is also termed as on-page SEO. The result may be expected in six to twelve months.
The checklist for on-page SEO is as follows:
  • Always start with keyword selection, research and testing
  • Meta Description tag
  • ALT tags
  • H1 tags
  • URL structure
  • Internal linking strategy
  • Content
  • Keyword density
  • Site maps, both XML and user facing
  • Usability and accessibility
  • Track target keywords
Some common mistakes that should be avoided while doing on-page optimization are as follows:
  • Duplicate content
  • URL variants of the same pages
  • Off-site images and content on-site
  • Duplicate title tags
Following on-page SEO spamming tactics should not be used and may end up getting your website permanently banned from search engines.
  • Hidden text
  • Hidden links
  • Keyword repetition
  • Mirror pages
Off Page Optimization
Off-page optimization is a process of increasing the popularity of a Web page over the Internet without modifying its contents. It is also termed as off-page <a href=”>SEO. The results may be expected in one to two months (Bing) and one to nine months (Google, Yahoo).
The checklist for off-Page SEO is as follows:
  • Always start with keyword research, testing and selection
  • Use Keywords in link anchor text
  • Obtain links from high ranking publisher sites
  • Different keywords in your link-ads from the same site
  • Use relevant keywords near your inbound link
  • Deep linking
  • Target a large list of keywords
  • Link from sites with a variety of LinkRanks
  • Do Article Submissions and Press Releases
  • Blogging helps a lot
  • Track active all keywords and refine strategy as required
  • Discontinue campaigns if ranking does not improve
Some common mistakes that should be avoided while doing off-page optimization are as follows:
  • Duplicate keywords in link avderts
  • Site-wide links causing link growth spikes
  • Using on-page SEOs to do the work of specialist off-page SEO’s
  • Placing random links without keywords near your link adverts
Following off-page SEO spamming tactics should not be used:
  • Link farms (sites with 100+ outbound links per page)
  • Using irrelevant keywords in your link-ads
  • Garbage links
  • Link churning
  • Hidden inbound links
SEO Techniques
SEO techniques are classified into two broad categories:
White Hat SEO
White Hat SEO refers to the usage of SEO strategies, techniques and tactics that focus on creating contents for human users, not for search engines. It completely follows search engine rules and policies. Some examples of White Hat SEO techniques are: using keywords and keyword analysis, backlinking, link building to improve link popularity.
Black Hat SEO
Black Hat SEO refers to the usage of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human user. It usually does not comply with the search engines rules and policies. Some examples of Black Hat SEO techniques are: keyword stuffing, invisible text and doorway pages.
Following off-page SEO spamming tactics should not be used:
  • Link farms (sites with 100+ outbound links per page)
  • Using irrelevant keywords in your link-ads
  • Garbage links
  • Link churning
  • Hidden inbound links
 
 
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